A new approach to shopping
Over the past 3 months over 1,000 women have worked with the Who What Wear UK editors to design Drop 01 - a limited collection focused on sustainability.
With Drop 01 items are only produced after you order, allowing us to remove the waste normally created and fund higher wages and positive impact from the savings.
Designed by you - with the planet in mind
30% of clothes made are never sold. Drop 01 from Who What Wear UK is our first collection designed to create clothes without this waste.
Designed with you
Every item has been designed by our editors and over 1,000 WWW Insiders
Produced after you order
We only make clothes once orders are in - removing the 30% of clothes that are made but never sold
Sustainable choices
No man-made or plastic fabrics, and carbon emissions from logistics fully offset
Positive impact
Money saved is used to pay higher wages for garment workers and fund educational programs for children with Pratham
The collection is amazing! I love the zero waste approach and the impact from the savings.
Dora
I've loved being part of the process to design Drop 01! It's amazing to build an entirely new way to shop.
Katie
The quality of the clothes is amazing - especially at the price!
Kirsty
I've loved designing Drop 01 with the WWW community - it's clothes shopping how it should be!
Hannah - WWW
An easy-wearing statement piece is music to my ears and this ditsy floral co-ord is so sweet. I’d wear it anywhere from casual city jaunts to weddings!
Avalon
This dress is defo going to be a timeless piece in my wardrobe.
Kat
Stay in the know
Drop 01 is on sale for a limited time - add your email below and we'll make sure you don't miss out.
