A new approach to shopping

Over the past 3 months over 1,000 women have worked with the Who What Wear UK editors to design Drop 01 - a limited collection focused on sustainability.

With Drop 01 items are only produced after you order, allowing us to remove the waste normally created and fund higher wages and positive impact from the savings.

Designed by you - with the planet in mind

30% of clothes made are never sold. Drop 01 from Who What Wear UK is our first collection designed to create clothes without this waste.

Designed with you

Every item has been designed by our editors and over 1,000 WWW Insiders

Produced after you order

We only make clothes once orders are in - removing the 30% of clothes that are made but never sold

Sustainable choices

No man-made or plastic fabrics, and carbon emissions from logistics fully offset

Positive impact

Money saved is used to pay higher wages for garment workers and fund educational programs for children with Pratham

The collection is amazing! I love the zero waste approach and the impact from the savings. Dora

I've loved being part of the process to design Drop 01! It's amazing to build an entirely new way to shop. Katie

The quality of the clothes is amazing - especially at the price! Kirsty

I've loved designing Drop 01 with the WWW community - it's clothes shopping how it should be! Hannah - WWW

An easy-wearing statement piece is music to my ears and this ditsy floral co-ord is so sweet. I’d wear it anywhere from casual city jaunts to weddings! Avalon

This dress is defo going to be a timeless piece in my wardrobe. Kat

Drop 01

Available for a limited time

Shop now